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What Brands Can Learn From an IPA Effectiveness Gold Winner

What Brands Can Learn From an IPA Effectiveness Gold Winner

12/04/2017 12/04/2017

Stoptober is Public Health England’s long running, mass participation quit...

Download

MEC at AdWeek Europe 2017

MEC at AdWeek Europe 2017

30/03/2017 30/03/2017

 MEC’s activity at AdWeek Europe 2017 was focused on challenging people in the industry to ‘brave your bias’.

Download

The Age Debate

The Age Debate

14/02/2017 14/02/2017

Where do all the over 50s go? This question is absent from the many industry debates around diversity, as gender gaps and ethnic...

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Spotlight on Ecommerce

Spotlight on Ecommerce

20/07/2015 20/07/2015

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MEC launches digital campaign for BBC Radio 1’s new brand
22/04/2015

MEC Manchester has launched the digital campaign for BBC Radio 1’s first official brand refresh in five years.

The “Where it Begins” campaign aims to highlight Radio 1’s role in accompanying listeners throughout key moments during the day. The digital activation, which includes online advertising and social activity, reunites key audiences with relevant Radio 1 content.

In order to provide targeted content, MEC Manchester has worked with a variety of desktop and mobile partners to create rich media content tailored to each individual show. With creative executions focused around YouTube and Twitter feeds, the ads will update in real time and offer the immediate gratification preferred by the station’s young audience.

MEC Manchester is using a number of targeting opportunities to deliver advertisements to 16-24 year olds. These include targeting those who are browsing music and entertainment content on O2 Wifi and The Cloud hotspots, and utilising IP targeting to serve advertising to students looking to their mobile phone for distraction.

Kerry Thomas, Account Manager, MEC Manchester, says: “We are thrilled to launch this campaign for BBC Radio 1; it is a really exciting time for the brand. The campaign is designed to engage with the station’s target audience of 16-24 year olds, and connect them with all of Radio 1’s fantastic digital content. We are using some really exciting opportunities to engage with this audience, and are looking forward to seeing the results.”

MEC launches digital campaign for BBC Radio 1’s new brand
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