MEC LAUNCHES SPECIALIST CONTENT OFFER WAVEMAKER

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What Brands Can Learn From an IPA Effectiveness Gold Winner

What Brands Can Learn From an IPA...

12/04/2017 12/04/2017

Stoptober is Public Health England’s...

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MEC at AdWeek Europe 2017

MEC at AdWeek Europe 2017

30/03/2017 30/03/2017

 MEC’s activity at AdWeek Europe 2017...

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The Age Debate

The Age Debate

14/02/2017 14/02/2017

Where do all the over 50s go? This question is absent from the many industry debates around diversity, as gender gaps and ethnic representation dominate the headlines...

Where do all the over 50s go? This question is absent from the many industry debates around diversity, as gender...

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Spotlight on Ecommerce

Spotlight on Ecommerce

20/07/2015 20/07/2015

With ecommerce sales set to hit $1.7...

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Global Ideas 2015

Global Ideas 2015

13/07/2015 13/07/2015

Welcome to Global Ideas, our annual showcase of great work from around the world.

Welcome to Global Ideas, our annual showcase of great work from around the world.

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Know the value of media

Know the value of media

17/11/2014 17/11/2014

Media Databases: the challenges and...

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Fast Take newsbrief-Apple

Fast Take newsbrief-Apple

10/09/2014 10/09/2014

Recapping Apple's official unveiling...

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Magnificent 7 - September

Magnificent 7 - September

09/09/2014 09/09/2014

September's hot stories from MEC.

September's hot stories from MEC.

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Brands will have to earn the right to communicate

Brands will have to earn the right to...

09/09/2014 09/09/2014

Essay by Richard Bradford - 2014 IPA Excellence Diploma Dissertation.

Essay by Richard Bradford - 2014 IPA Excellence Diploma Dissertation.

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I believe the future belongs to brand-drive business, not business-driven brands

I believe the future belongs to...

09/09/2014 09/09/2014

Essay by Emil Bielski - 2014 IPA...

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The creation of brand fame in the digital age

The creation of brand fame in the digital...

09/09/2014 09/09/2014

Essay by Pete Buckley.

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The future of brands lies in making loving fun

The future of brands lies in making loving...

09/09/2014 09/09/2014

Essay by James Boardman - 2014 IPA.

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The future of brands

The future of brands

05/09/2014 05/09/2014

Five awarded and inspiring essays by MEC’s class of 2013-14.

Five awarded and inspiring essays by MEC’s class of 2013-14.

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Magnificent Seven - July

Magnificent Seven - July

15/07/2014 15/07/2014

Seven hot stories coming out of July.

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Mec@Cannes 2014 - The Best Bits

Mec@Cannes 2014 - The Best Bits

24/06/2014 24/06/2014

Trends and highlights from Cannes Lions 2014.

Trends and highlights from Cannes Lions 2014.

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MEC@E3 2014 - WHAT YOU NEED TO KNOW

MEC@E3 2014 - WHAT YOU NEED TO KNOW

20/06/2014 20/06/2014

Trends from E3 & Why they matter.

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2014 FIFA World Cup social and mobile

2014 FIFA World Cup social and mobile

13/06/2014 13/06/2014

Estimated social and mobile usage during the 2014 FIFA World Cup, including recommendations for brands.

Estimated social and mobile usage during the 2014 FIFA World Cup, including recommendations for brands.

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Magnificent Seven - May

Magnificent Seven - May

10/05/2014 10/05/2014

MEC’s monthly round up of the big industry stories.

MEC’s monthly round up of the big industry stories.

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Mobile World Congress 2014

Mobile World Congress 2014

07/03/2014 07/03/2014

MEC's take-outs from the Mobile World Congress in Barcelona, 24-27 February 2014.

MEC's take-outs from the Mobile World Congress in Barcelona, 24-27 February 2014.

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Fast take newsbrief - Whatsapp

Fast take newsbrief - Whatsapp

21/02/2014 21/02/2014

Facebook acquires messaging...

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RP NO.4 - Setting the trends

RP NO.4 - Setting the trends

12/02/2014 12/02/2014

Welcome to MEC’s Review Preview Number 4.

Welcome to MEC’s Review Preview Number 4.

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Magnificent 7 - February

Magnificent 7 - February

01/02/2014 01/02/2014

Magnificent Seven.

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MEC@CES 2014 - WHAT YOU NEED TO KNOW

MEC@CES 2014 - WHAT YOU NEED TO KNOW

13/01/2014 13/01/2014

International Consumer Electronics...

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Fast take newsbrief - Super Bowl

Fast take newsbrief - Super Bowl

06/01/2014 06/01/2014

Super Bowl XLVIII driving social chatter

Super Bowl XLVIII driving social chatter

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Magnificent Seven - January

Magnificent Seven - January

01/01/2014 01/01/2014

Magnificent Seven

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Does your brand have momentum?

Does your brand have momentum?

06/08/2013 06/08/2013

A new approach to understanding and...

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GLOBAL IDEAS CAMPAIGNS THAT WORK

GLOBAL IDEAS CAMPAIGNS THAT WORK

01/08/2013 01/08/2013

Welcome to Global Ideas, our annual...

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ANALYTICS AND INSIGHT

ANALYTICS AND INSIGHT

26/06/2013 26/06/2013

How A&I can grow your business.

How A&I can grow your business.

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COOKIECUTTER TM

COOKIECUTTER TM

01/03/2013 01/03/2013

MEC’s Proprietary “Big Data” Solution to Quantify Digital Media ROI.

MEC’s Proprietary “Big Data” Solution to Quantify Digital Media ROI.

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RP NO.3 - Setting the trends

RP NO.3 - Setting the trends

20/02/2013 20/02/2013

Welcome to RP No.3, a series of...

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MEC @ SXSW 2013

MEC @ SXSW 2013

01/02/2013 01/02/2013

5 Notable trends & why they matter to...

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News

1 / 29

Publications

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What Brands Can Learn From an IPA Effectiveness Gold Winner

What Brands Can Learn From an IPA Effectiveness Gold Winner

12/04/2017 12/04/2017

Stoptober is Public Health England’s long running, mass participation quit...

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MEC at AdWeek Europe 2017

MEC at AdWeek Europe 2017

30/03/2017 30/03/2017

 MEC’s activity at AdWeek Europe 2017 was focused on challenging people in the industry to ‘brave your bias’.

Download

The Age Debate

The Age Debate

14/02/2017 14/02/2017

Where do all the over 50s go? This question is absent from the many industry debates around diversity, as gender gaps and ethnic...

Download

Spotlight on Ecommerce

Spotlight on Ecommerce

20/07/2015 20/07/2015

With ecommerce sales set to hit $1.7 trillion in 2015, there is the rapid realization that it is as important to FMCG as it is to...

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MEC LAUNCHES SPECIALIST CONTENT OFFER WAVEMAKER
07/04/2016

New division consolidates MEC’s Content, Access and Organic Performance offers into one unit

Today MEC launches MEC Wavemaker, its global specialist content offer that brings together content strategy, social, partnerships and experiences, SEO and creative service expertise.

MEC Wavemaker creates content based on insights from MEC’s unique purchase journey planning approach, MEC Momentum. This looks at a brand’s purchase journey and identifies where content can deliver business impact.

MEC Wavemaker consolidates MEC’s content strategy, social, partnerships and experiential, organic search and creative services expertise into one unit to provide clients with a single solution that is agile and accountable. By simplifying what can be a complicated process for clients, this reorganisation is designed to deliver effectiveness through continuous measurement and optimisation.

 Jason Dormieux, UK CEO of MEC, said: We’re hugely excited by the UK launch of MEC Wavemaker: clients understand the increasing importance of developing purposeful content strategies. Bringing together the various elements of our business that are involved with content will enable us to accelerate our work for clients in this vital area and enable us to continue to deliver effective communication strategies for them.” 

 In the UK, the launch of MEC Wavemaker consolidates MEC Content, Access and Organic Performance (SEO) into a team of more than 100 people. The division will be led by Ben McKay, MEC’s MD of Organic Performance, and Matt Davies, MD of Content, who become joint MDs. Their complementary skills will provide leadership to clients to ensure that brand content strategies are built around the customer, to drive sales and lifetime value.

 Speaking about the announcement, Ben McKay said: “We now have a content offer that brings together 100 people across five disciplines that enables us to be more agile and accountable for our clients”. Matt Davies added: “Because we understand how people behave and how they buy, we can give them content they will enjoy at the right points on their purchase journey to impact a brand’s performance.

The MEC Wavemaker launch builds on recent success for MEC’s content, which recently won three awards at the 2016 European Sponsorship Awards: Best Use of Digital for Evian #wimblewatch; Best Use of Social Media for EE The Wembley Cup; and the Media Sponsorship Award for Morrisons It’s Beginning To Look A Lot Like Christmas. MEC also achieved recognition at this year’s UK Sponsorship Awards for its Marriott #reunitewithme activity and for the Royal Navy Supersubs campaign.

 MEC Wavemaker launches globally today in 10 countries: the UK, the USA, the Netherlands, Mexico, Australia, India, Poland, Middle East, Singapore and Germany. Other markets will follow throughout the year and the division will employ 750 people globally.

MEC LAUNCHES SPECIALIST CONTENT OFFER WAVEMAKER
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