MEC Wavemaker wins four golds at European Sponsorship Association Excellence Awards

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What Brands Can Learn From an IPA Effectiveness Gold Winner

What Brands Can Learn From an IPA Effectiveness Gold Winner

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MEC Wavemaker wins four golds at European Sponsorship Association Excellence Awards
10/02/2017

 

 Vodafone's Ready Business Britain, Evian's Wimblewatch and Colgate Expert White Toothbrush Plus Whitening Pen all won golds

 

LONDON: 10 February 2017: MEC Wavemaker was yesterday crowned with four Golds at the prestigious European Sponsorship Association's (ESA) 2016 Excellence Awards at London’s Porchester Hall.

 

The event saw agencies, brands, individuals and rights-holders submit their best-in-class campaigns to a judging panel comprised of senior sponsorship and engagement marketing professionals; while the glittering ceremony last night crowned winners from a diverse range of sponsorship disciplines.

Wavemaker’s work for evian - #wimblewatch - won no less than two Gold awards, for Best Use of Digital and the Sport Sponsorship Award, for campaigns in the €750,000 to €2million category.

The judges were impressed by the multi-channel plan which benefitted both evian and Wimbledon’s All England Club as well as the fans.

The award-winning campaign led to increased target audience engagement and also helped the Club deliver the Championships to a younger demographic.

 

It was brought to life through content production, celebrities, paid distribution, social media, real-time digital partnerships, OOH and the Club’ s own channels. Impressive results included a 29% increase in evian purchase intent and a 15% uplift in sales.

The next campaign to win gold, was for Colgate Expert White Toothbrush Plus Whitening Pen and Britain’s Next Top Model, in the Media Sponsorship Award category.

The Max White Toothbrush Plus Whitening Pen is a new innovation from Colgate, while the brand was keen for the product to gain standout in a cluttered market.

Wavemaker successfully built awareness and excitement through a unique sponsorship with the programme Britain’s Next Top Model (BNTM), whilst positioning the product as a fashion and beauty accessory.

The highly effective brand integration and talent endorsement delivered credibility as well as efficacy, and the judges were also impressed by the multi-faceted activation which delivered significant increases in awareness, consideration and, ultimately, sales.

A campaign with Vodafone, entitled Ready Business Britain, scooped the B2B Activation Award, thanks to its skilful positioning of the brand as the key partner to SMEs and medium size companies right up to large enterprises and the public sector.

The fully integrated, cross-platform campaign included a 12-month partnership with News UK and involved the delivery of a range of content across The Times/Sunday Times print and digital channels.

A series of events and special activations were also created to target specific business audiences and provide a springboard to communicate Vodafone’s key messages.

These successes come hot on the heels of MEC UK ending 2016 as Campaign’s “Media Agency of the Year”, following record new business performance and award success, in recognition if the agency’s industry-leading client work across disciplines.

Now in its tenth year, the ESA Excellence Awards remains the only awards ceremony to recognise outstanding work by sponsorship professionals right across Europe.

Karen Earl, Chairman of the European Sponsorship Association described the ESA Excellence Awards as “representative of the industry ‘gold standard’”.

MEC Wavemaker wins four golds at European Sponsorship Association Excellence Awards
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