Analytics and Insight

Our Analytics & Insight team consists of a crack team of 19 professionals with access to the very best industry, WPP-backed and MEC proprietary research, processes and technologies.

We provide an in-house research and analytics resource to MEC client team, enabling them to ensure that the most appropriate techniques and research assets are used in their strategy development and evaluation.

Our offer includes budget setting analysis, econometrics, qual and quant research, web analytics, media analytics, KPI setting and monitoring, dashboard reporting and several others.

We pride ourselves on "always answering the question" - even if the answer inevitably requires a list of caveats.  We are committed to proprietary research that supports our industry  and empowers marketers, including award-winning studies into topics such as word of mouth and the positive effect advertising has on employee engagement.

In the last two years we have paid particular attention to how consumers have responded to the recession and how attitudes and behaviours are evolving now that recovery is underway.  This has been highly regarded by industry peers and senior clients alike.